case study
Worldpay
Payments
Performance
Client
Worldpay Payments Performance
A global leader in financial technology and merchant services.
The brief
Worldpay wanted to strengthen relationships with existing customers through Payments Performance, a campaign designed to turn complex payment data into clear, practical insight. The challenge was to create a visual and editorial identity that flexed across sectors such as retail, travel and digital commerce, while presenting Worldpay as a confident, forward-thinking fintech leader.
Outcome
A campaign with real clarity and impact. Rebel’s data-driven creative system gave Payments Performance a unified voice across every sector and transformed our insights into something customers could actually use.
Worldpay’s SVP of Marketing
The Rebel spirit
We built a bold, data-driven visual system that transformed raw performance metrics into narratives customers could act on. Clean graphics, sharp messaging and sector-specific framing ensured every asset, from reports to infographics to social content, felt tailored yet cohesive. The result was a campaign that elevated insight into something immediate, engaging and strategically empowering.
Project overview
Where strategy meets execution
The strategy focused on turning complex performance data into a unified, actionable narrative that empowered customers across every sector.
A highly visual social campaign was created to spark intrigue and encourage new and existing customers to download the reports, supported by six hero images and bespoke interactive ebooks for each market sector, with a campaign toolkit ensuring consistency throughout the rollout.
