case study

VOLKSWAGEN

A THIRD ERA

Client

VOLKSWAGEN THIRD ERA

One of the world’s largest and most influential automotive groups.

The brief

Volkswagen set out to host a flagship business conference that signalled a bold shift toward full electrification, with the new ID range at its core. The event needed to be more than a conference; it had to become a fully integrated brand experience, aligning every touchpoint from environment to graphics, signage and digital content around Volkswagen’s electric future.

Outcome

Rebel took a complex brief and turned it into an immersive, future-facing experience. The Third Era concept elevated the event and gave the ID range the stage, scale and storytelling it deserved.

Volkswagen’s Events and Internal Engagement Manager

The Rebel spirit

We anchored the creative direction in a powerful idea: A Third Era Begins. Just as the Beetle and the Golf defined earlier chapters of Volkswagen’s story, the ID.3 marked a new milestone, and the event needed to embody that shift. The Magazine in London was transformed into a broadcast-style environment with a live audience, dynamic speaker sessions, bespoke graphics, illuminated plinths and dramatic lighting. The result: a high-impact experience that introduced the ID range with the scale and significance it deserved.

Project overview

Where strategy meets execution

The strategy positioned the ID.3 as the spark of Volkswagen’s Third Era, aligning every element of the experience to that shift.

As part of the campaign, we designed and developed a digital hub to register attendance and share event information, while the wider rollout spanned environmental design, screen displays and wall posters.