case study
AMAZON PRIME
TNF MEDIA
GUIDE
Client
AMAZON PRIME
A leading streaming platform offering a vast library of entertainment and exclusive live sports.
The brief
Amazon needed a dynamic digital media guide to elevate its Thursday Night Football coverage.
The goal was to create an engaging, high‐impact resource that highlighted exclusive broadcasts, advanced streaming technology, and an immersive viewing experience, reinforcing Amazon’s position as a leader in live sports entertainment for the upcoming NFL season.
Outcome
An immersive experience that captures the energy, innovation and ambition behind Thursday Night Football on Prime Video. It gave our partners a dynamic, intuitive way to feel exactly what sets our coverage apart.
Amazon’s CMO
The Rebel spirit
We pushed beyond a standard media guide and transformed it into a bold, interactive experience that matched the pace and energy of live football. Striking visuals, clear storytelling and a fast, intuitive user journey amplified Amazon’s tech innovation and premium coverage, turning information into a statement of ambition.
Project overview
Where strategy meets execution
The strategy focused on elevating the media guide into a dynamic, experience‑led platform that showcased Amazon’s innovation and set a new benchmark for live sports coverage.
A comprehensive media guide and broadcast toolkit built for Thursday Night Football, designed to inform, excite and convert sports fans into Prime Video subscribers.
