case study
ADP
Payroll
Without
Limits
Client
ADP Payroll Without Limits
A global provider of cloud-based HCM software, payroll processing and HR services.
The brief
ADP needed a creative campaign to raise awareness among business owners about its unique payroll offering, personable, expert-led support delivered by a dedicated specialist who provides day-to-day guidance and on-tap expertise. The campaign needed to communicate this human advantage while flexing across print, digital and social channels.
Outcome
The split screen idea brought our experts to life, showing the closeness and reassurance we offer every day. It gave us a campaign that feels human, confident and unmistakably ADP.
ADP’s Head of Marketing
The Rebel spirit
We built the campaign around a split screen visual that showed ADP’s trusted expert always present, even when remote. Paired with product-focused headlines, the creative gave business owners a sense of closeness, confidence and reassurance. It also created a clear point of difference in a category dominated by faceless automation, highlighting the human support at the heart of ADP’s service.
Project overview
Where strategy meets execution
Strategically, we set out to differentiate ADP by elevating human expertise as the brand’s most powerful competitive edge.
A campaign landing page was designed and developed to give audiences deeper insight into the product offering, and the rollout included four hero images, a series of interactive ebooks and supporting social content.
